GEO Audit — Generative Engine Optimization Checker
Generative Engine Optimization (GEO) is SEO for AI answer engines. Paste a URL and Growth Prophet measures whether ChatGPT, Perplexity, Google AI, Copilot, and Claude can discover, crawl, and confidently cite your content.
How to run a GEO audit
- Paste your URL — Enter the page you want AI answer engines to cite.
- Let the AI check visibility — Growth Prophet scores how ChatGPT, Perplexity, Google AI, Copilot, and Claude can crawl your page, and checks AI-crawler access and structured data.
- Add the recommended schema — Paste in the suggested JSON-LD and robots.txt rules so AI engines can confidently quote your content.
What this tool checks
- AI engine visibility scores for ChatGPT, Perplexity, Google AI, Copilot, and Claude
- AI crawler access — whether GPTBot, ChatGPT-User, PerplexityBot, ClaudeBot, and Googlebot are allowed in robots.txt
- Structured-data analysis with ready-to-paste JSON-LD for FAQPage, Article, and Organization
- Generative-engine strategies prioritized by impact
- Copy-paste code snippets to implement each recommendation
Frequently asked questions
What is GEO (Generative Engine Optimization)?
GEO, or Generative Engine Optimization, is the practice of optimizing your website so AI answer engines like ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and Claude can find, understand, and cite your content. Where SEO targets ranked search results, GEO targets the answers AI assistants generate.
How is GEO different from SEO?
SEO optimizes for ranked links in a search engine results page; GEO optimizes for being quoted inside an AI-generated answer. They overlap — clean HTML, structured data, and crawler access help both — but GEO puts extra weight on factual clarity, JSON-LD schema, FAQ content, and allowing AI crawlers in robots.txt.
Which AI engines does the GEO audit check?
The GEO audit reports visibility for ChatGPT (GPTBot and ChatGPT-User), Perplexity (PerplexityBot), Google AI Overviews (Googlebot plus structured data), Microsoft Copilot, and Claude (ClaudeBot / anthropic-ai), and shows whether each crawler is allowed in your robots.txt.
How do I get cited by AI search engines?
Allow AI crawlers in robots.txt, add accurate JSON-LD structured data (especially FAQPage and Organization), publish clear factual content with real headings, and keep key information in server-rendered HTML rather than JavaScript-only. The GEO audit checks each of these and gives you the exact snippets to add.