Referral Program Designer
Growth Prophet's AI designs a referral program tailored to your product — modeling incentives, reward structures, and projected ROI so you can launch a viral loop with confidence.
How to design a referral program
- Describe your product and economics — Share your average revenue per customer and expected referral rate.
- Model the loop — The AI proposes a reward structure and incentives and projects the ROI and viral coefficient.
- Launch the program — Ship the recommended incentives, triggers, and messaging as a viral loop.
Frequently asked questions
What does the referral program designer create?
It generates a complete referral program tailored to your product: the reward structure (one-sided or two-sided), the incentive amounts, the trigger and qualifying actions, and the messaging — plus a projected ROI so you can see whether the loop pays for itself before you build it.
How does it model referral ROI?
You provide inputs like your average revenue per customer and expected referral rate, and the tool estimates the cost of the incentives against the lifetime value of referred customers, giving you a payback view and a viral-coefficient estimate for the loop.
Should I use one-sided or two-sided rewards?
It depends on your margins and motivation. Two-sided rewards (both referrer and friend get a benefit) usually drive more shares but cost more per acquisition; one-sided rewards are cheaper but convert less. Growth Prophet recommends a structure based on your product and economics and explains the trade-off.
Is the referral program tool free?
You can start on the Free plan with no credit card required, and the referral designer is available on paid plans. Growth Prophet is free to start — no credit card required. Paid plans are Pro at $19/month and Max at $29/month, both with a 14-day money-back guarantee.